The inspiration for this bumper came from the Ford F-150 truck commercials for 2009. I watched them multiple times, studying the creative use of imagery matched with the sarcastic dialogue.
Revolutionary Series Bumper from Nick Pitcavage on Vimeo.
I took the lead on this bumper, creating the rough script that was later refined by one of our writers. The artwork for this series was rich, with little graphic nuggets nested subtly inside the Photoshop file. I was able to amplify some of those elements, and easily create additional graphic content to match the style.
All the work was done in CS4, utilizing Illustrator, Photoshop, After Effects and Adobe's new Media Encoder.
Audio track from First Com.