This fun little Spark animation is featured on the 2011 Walmart Shareholders Meeting website. If you've ever heard of the event, or better yet, been there, you know that this is a world class event for everyone associated with Walmart and Sam's Club.
See what you missed:
When you have a chance to work with a great American company like Bicycle, you jump at the opportunity. And this opportunity was sweetened by the release of the iPad ap (Pokernight), and it's debut at the 2011 World Series of Poker! This looping video, and the ap, could be seen throughout the event in Las Vegas.
This project was a lot of fun. From the weeks of planning, the trip to L.A., meeting with Tom and the group from Kelton, Green screen shooting, flying back to Arkansas with the footage and the long hours in post production. This project had everything.
Even a "Making Of" video to follow up the process!
As digital couponing stakes it's place, CouponFactory jumps ahead with Easy Peasy coupon creation and cutting edge analytics. Check out the video for a taste for how easy it is.
Sam's Club: Holidays with the Danderfields: Episode 1 from Nick Pitcavage on Vimeo.
Sam's Club: Holidays with the Danderfield's: Episode 2 from Nick Pitcavage on Vimeo.
Sam's Club: Holidays with the Danderfields: Episode 3 from Nick Pitcavage on Vimeo.
Rockfish, in collaboration with Janamation, produced the 3 webisodes that can be found on youTube and .samsclub.com/holidays
Janamation handled on-set production, and did an amazing job with the "Mockumentary" style shoot.
I was responsible for the edits and all post-production, including the 3d title tags, editing, color correcting and final output.
Stuart Lipincott composed the amazing soundtracks, and sweetened the voice audio.
Jason Ferrar designed the look of the title cards.
Samsung 3D TV Promo from Nick Pitcavage on Vimeo.
You can see it in action here:
Calvin Ly created some amazing style guides for this video. They gave the 3d renders an amazing visual punch. Eric Hinson used Particular to create the 3d stroke elements. Stuart Lippincott did most of the render wrangling.
I pitched the idea to the Sam's Club brand managers and delegated the production process to the team. With help from the application developers, I was able to screen capture simulations of the app on all three platforms. The simulations were taken into Final Cut Pro and cut down for efficiency. I modeled the iPhone, and purchased the Blackberry / Droid models from TurboSquid.com; then rebuilt the textures/shaders to mesh with the iPhone model. I used Maya and Mental Ray for the nice depth of field renders and camera animations. The tricky part of the composite came in getting the Maya cameras into After Effects so the Optical Flares, Lux Lights and cloud particles would move in the same space as the 3d phones.
The sound track was found on FirstCom.com